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Blue

#1B0FF0

Blue is a cool medium color with the hex code #1B0FF0. This vibrant hue can be represented as RGB 27, 15, 240 in digital design or CMYK 89%, 94%, 0%, 6% for print applications. Find matching Pantone color.

Blue color values

HEX
#1B0FF0
RGB
27, 15, 240
HSL
243°, 88%, 50%
CMYK
89, 94, 0, 6

About this color

Blue sits at 243° on the color wheel with 88% saturation and 50% lightness, placing it in the blue segment of the spectrum. With saturation at 88%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Blue is rendered as rgb(27, 15, 240), where the blue channel is highest at 240, producing a strongly blue character. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Blue translates to a CMYK breakdown of 89C 94M 0Y 6K. The low-to-moderate black value (6%) means the color's character in print comes primarily from its magenta ink content (94%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Blue

CSS Variable

:root {
  --brand-primary: #1B0FF0;
  --brand-primary-rgb: 27, 15, 240;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#1B0FF0',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 89%
M: 94%
Y: 0%
K: 6%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(27, 15, 240)
rgba(27, 15, 240, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.