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Fiord

#314F68

Fiord is a cool dark color with the hex code #314F68. This moderately saturated hue can be represented as RGB 49, 79, 104 in digital design or CMYK 53%, 24%, 0%, 59% for print applications. Find matching Pantone color.

Fiord color values

HEX
#314F68
RGB
49, 79, 104
HSL
207°, 36%, 30%
CMYK
53, 24, 0, 59

About this color

Fiord sits at 207° on the color wheel with 36% saturation and 30% lightness, placing it in the blue segment of the spectrum. The moderate 36% saturation gives it enough color presence to register clearly without competing for dominance in a composition. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Fiord is rendered as rgb(49, 79, 104), where the blue channel is highest at 104, though it sits close to the other channels. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.

For print, Fiord translates to a CMYK breakdown of 53C 24M 0Y 59K. A substantial black component (59%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Fiord

CSS Variable

:root {
  --brand-primary: #314F68;
  --brand-primary-rgb: 49, 79, 104;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#314F68',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 53%
M: 24%
Y: 0%
K: 59%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(49, 79, 104)
rgba(49, 79, 104, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.