What color is #9693D2?

#9693D2 is Cold Purple, a cool light color with RGB values of 150, 147, 210. It has a hue of 243°, 41% saturation, and 70% lightness in the HSL color space.

What is the RGB value of #9693D2?

The RGB color code for #9693D2 is rgb(150, 147, 210). This means it contains 150 red, 147 green, and 210 blue in the RGB color model.

Is Cold Purple a warm or cool color?

Cold Purple (#9693D2) is a cool color with a hue between 120-300° on the color wheel.

How do I use #9693D2 in CSS?

You can use #9693D2 in CSS with: background-color: #9693D2; or color: #9693D2; or as an RGB value: rgb(150, 147, 210). For print design, use CMYK: 29%, 30%, 0%, 18%.

Cold Purple

#9693D2

Cold Purple is a cool light color with the hex code #9693D2. This moderately saturated hue can be represented as RGB 150, 147, 210 in digital design or CMYK 29%, 30%, 0%, 18% for print applications. Find matching Pantone color.

Cold Purple color values

HEX: #9693D2
RGB: 150, 147, 210
HSL: 243°, 41%, 70%
CMYK: 29, 30, 0, 18

Shades & tints

Darker Lighter

About this color

Cold Purple sits at 243° on the color wheel with 41% saturation and 70% lightness, placing it in the blue segment of the spectrum. The moderate 41% saturation gives it enough color presence to register clearly without competing for dominance in a composition. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, Cold Purple is rendered as rgb(150, 147, 210), where the blue channel is highest at 210, anchoring the color in the cool register. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.

For print, Cold Purple translates to a CMYK breakdown of 29C 30M 0Y 18K. The low-to-moderate black value (18%) means the color's character in print comes primarily from its magenta ink content (30%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Cold Purple

CSS Variable

:root {
  --brand-primary: #9693D2;
  --brand-primary-rgb: 150, 147, 210;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#9693D2',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 29%
M: 30%
Y: 0%
K: 18%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(150, 147, 210)
rgba(150, 147, 210, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

24 brand s with colors near 243° on the color wheel